The market place is dictating that business change direction' fast '
...That they innovate their service and offerings and that they move with the pace of change. The problem is that businesses are like the Titanic. They're slow to change because they are full of process and systems and people with habits that are not geared to changing direction with speed. What this means is many businessess are going to find themselves sinking like the Titanic over the next few years, unless they can find a way to form a new vision for the future and transform their business process and people with speed and collaboration. Also engage their business, people and processes every step of the way.
Business Owners and CEOs are generally skilled in growing a business in a stable market. However, with technology driving massive change in how we communicate, it enables us as the consumer to have anything at our fingertips, and this is shaking the very foundations of traditional business models.
Business Owners and CEOs are now in real need of upskilling their capabilities to take their business on this evolving journey and create a new business platform. Either delivering what the market place is now screaming out for or innovating a blue ocean strategy that creates a new market in which there are no competitors. For example, companies such as Apple have developed the iPhone and iPad and Cirque De Soleil recreated the circus by creating the performance of people into a spectacular art form.
This is what is needed to secure a place for your businesses future. Those who do will flourish, and those who don't will struggle and some will cease to exist.
Some of the tell tale struggle signs are: projects failing, lots of resistance to change, low engagement, a culture of fear, poor decision making, cutting back staff to survive; a reductionist mentality; and an inability to attract and retain best talent. This leads to more fear, uncertainity, further disengagement of staff with greater loss or less market share and it's the beginning of the downward spiral.
According to the Gallup Organisation and BlessingWhite, leading authorities on staff and consumer engagement, Australia has approximately 18% of the workforce engaged. This means that 82% is disengaged, of which 61% is in fear (creating a culture of compliance, stress, burnout, and dysfunctional issues), and 21% are being subservient (meaning, they are undermining your business initiatives).
Therefore, their ability to be creative, innovative, change direction fast, absorb new information, contribute, collaborate and make sound decisions, is massively diminished, which in turn affects the way in which customers are being engaged and ultimately affects the bottom line of your business.
Imagine if you could transform just 20% of that 82% and re-engage your people... their creativity, ability to innovate, unlock their potential! What would that translate to in your business and how would that impact your businesses ability to secure its future?
This requires a new model of transformation called
... Adaptive Change
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Research from UKessays.com indicates that the best possibile change and engagement occurs when we change the individual's emotional state. During times of change, it is important that the leaders of the organisation create an atmosphere of psychological safety for all individuals to engage in the new behaviors and test the waters of the new culture after the change has been implemented.
Hatch (2000) suggests that the implementation of any change process often flounders because it is improperly framed by top management. The key to choosing the right approach to change is thus to keep in mind how organisations function. As social systems (comprising of work, people, formal and informal systems), organisations are inherently resistant to change and designed to neutralize any benefits and attempts at change (Chemers, 2001). Leaders play a critical role in selecting and planning appropriate change, however, often choose a familiar technical model of change which lacks human centricity and are not effective, and are uninformed of the business transformation model that will have their business succeed and take them securely into the future. The newer methods are either called 'strength based methods' or 'positive change' models.
So How Do You Secure The Future of Your Business?
Apart from using your usual business acumen the differentiator will be your ability to engage such that your people work collaboratively to innovate a future and willingly embark on the journey in creating and executing innovative strategies to create a new market place space or future consumer demand. There is depth and wealth of capability already existing in your business ready and waiting to be tapped into. It will be your ability to harness this well of talent and capability that will secure your business future.
So how do you that? I'm glad you asked!
Rather than looking for external resources and capability this is your incredible opportunity to tap into an existing dormant resource.
Here are some Adaptive Change Strategies that you can immediately start to employ and start to secure your businesses future.
Here are some simple ways to begin introducing these strategies.
Gabriella Salmon on 0430 037 670
FREE TO ACHIEVE
Licensed Business DNA Advisor
Website Construction in Conjuction with:
Lucy Dodd-Innovative Marketing Director
Bringing People & Product Together
mobile: 0412 525 272
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